Insights

Colorful summer market featuring bold seasonal flavors like fresh fruit, smoky BBQ, and vibrant botanicals

Inspiring Seasons: Summer

Summer is the season of sitting in the sun as the scent of wildflowers drifts through the air, fresh fruit lingers on your tongue, and ice-cold lemonade keeps you refreshed. Sit back as the golden glow of the sunset fades to night and the crackle of bonfire completes the day in a season made to […]

Market & Industry Insights

Less Sugar, More Flavor: Why Cutting Sugar Is a Top Priority for Beverage Brands

Today’s beverage landscape is all about offering healthier options, and sugar reduction sits at the top of brands’ to-do lists. Health experts and governments have been pushing for lower sugar – WHO recommends free sugars be under 10% of calories, and even tighter (≤5%) if possible.

Beverage

Flavor Forward: Beverage Trends Shaping the Future of Sip Culture

As 2025 unfolds, beverage brands are diving into an exciting evolution marked by boundary-pushing flavors, functional benefits, and global inspiration. From coffee to cocktails, hydration to herbal infusions, consumers are demanding more: more purpose, more novelty, more storytelling.

Food & Beverage Trends

Fire & Spice: Turning up the Heat with Bold Flavors

Embraced for bold flavors and perceived health benefits, spicy dishes continue to captivate taste buds across cultures and cuisines. Globally, 22% of consumers are looking for more intense, bold flavors and 15% seek more complex flavors, according to Innova Market Insights.

Market & Industry Insights

Inspiring Seasons: Spring

Spring is the season that brings a wave of fresh inspiration to the palate as the world thaws and blossoms. This season is all about crisp, bright, and aromatic flavors that reflect the energy of new beginnings.