As the year draws to a close, we’re thrilled to give you an exclusive preview of what’s cooking in the world of flavors for 2025! Our annual 5 Trends to Watch is the culmination of months of consumer research, market analysis, and creative exploration.

Whether you’re in the savory, sweet, nutrition or beverage category, these trends are your guide to staying ahead in an ever-evolving landscape. 

Here’s a glimpse of what’s coming in January:

1. Savory Surprises

Think bold, unexpected combinations that elevate traditional dishes. In 2025, we’re seeing a rise in global fusion flavors paired with a demand for comfort food reimagined. Imagine Korean-inspired barbecue sauces with a smoky twist or umami-packed snacks that satisfy cravings in creative ways. 

2. Sweet Adventures

The sweet category is shifting toward indulgence with a conscience. Sweet brown flavors are key, and flavors like herbal or sea salt infusions and wild berries are stealing the spotlight. These pairings balance a sense of sweet and savory indulgence with wholesome, natural ingredients. 

3. Nutrition, Naturally

In the nutrition space, personalized nutrition is becoming as important as flavor. Look for options like botanical blends, exotic citrus, and earthy profiles that align with health-conscious consumers’ desire for food that nourishes both body and mind. 

4. Beverage Innovations

The beverage industry is leaning into multisensory experiences. Expect to see layered flavors, sparkling textures, and hybrid profiles like spicy tropical seltzers or herb-infused cold brews. These options keep consumers engaged and coming back for more. 

Each of these trends represents an opportunity for food and beverage producers to differentiate their products, connect with evolving consumer preferences, and deliver experiences that stand out in a crowded marketplace. 

Stay tuned as we dive deep into each trend in January, complete with data-driven insights and flavor pairings to inspire your next big innovation. 

Make 2025 Your Most Flavorful Year Yet

Watch your inbox to be the first to access these trends in January and follow us on LinkedIn and Instagram for more. Contact us for more information or to begin ideating on your next product! 

insights