5 Trends to Watch: Alcohol

Consumers crave more than just a good drink when it comes to alcohol — they want innovation, transparency, and an experience. In 2025, we expect to see a surge in creative flavor profiles, blending unexpected ingredients to craft unique, memorable beverages.

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Food & Beverage Trends Food & Beverage Trends

5 Trends to Watch: Tea

The tea category will blend tradition with innovation in 2025 to cater to diverse palates and health-conscious consumers. This year promises an exciting journey through tea gardens where matcha reigns supreme, alongside a bouquet of fruit and botanical infusions. Herbal teas, with their soothing properties and diverse flavors, are also seeing a resurgence in popularity.

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Food & Beverage Trends Food & Beverage Trends

5 Trends to Watch: Sweet Goods

The sweet goods category is taking bold and exciting directions as consumers redefine balance by embracing indulgence. Sweet browns—think caramel, toffee, butterscotch, and brown sugar—are experiencing a resurgence, offering rich, nostalgic indulgence with a modern twist.

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