Insights

Consumers crave more than just a good drink when it comes to alcohol — they want innovation, transparency, and an experience. In 2025, we expect to see a surge in creative flavor profiles, blending unexpected ingredients to craft unique, memorable beverages.

Food & Beverage Trends

5 Trends to Watch: Tea

The tea category will blend tradition with innovation in 2025 to cater to diverse palates and health-conscious consumers. This year promises an exciting journey through tea gardens where matcha reigns supreme, alongside a bouquet of fruit and botanical infusions. Herbal teas, with their soothing properties and diverse flavors, are also seeing a resurgence in popularity.

Food & Beverage Trends

5 Trends to Watch: Sweet Goods

The sweet goods category is taking bold and exciting directions as consumers redefine balance by embracing indulgence. Sweet browns—think caramel, toffee, butterscotch, and brown sugar—are experiencing a resurgence, offering rich, nostalgic indulgence with a modern twist.

Food & Beverage Trends

5 Trends to Watch: Coffee

Coffee has long been more than just a morning ritual – it’s a canvas for creativity, a vessel for cultural influence, and a driver of lifestyle choices. This year’s trends will see coffee aficionados embracing indulgent experiences, drawing inspiration from Mexico’s rich culinary heritage, and seeking out nutritious options without compromising on flavor.

Food & Beverage Trends

5 Trends to Watch: Nutrition

The nutrition category continues to evolve as consumer demand rises for tailored solutions that align with individual health goals and lifestyles. This year, personalized nutrition will become the focus and at the heart of this shift are functional ingredients.

Food & Beverage Trends

5 Trends to Watch: Ice Cream

Ice cream has long been a treat synonymous with indulgence and nostalgia. In 2025, wellness and innovation will come into focus for the category as this year’s trends reflect a growing demand for snacks that nourish the body and mind.