Beverage Industry: Consumer Demand for Functional, Familiar Ingredients Drive Flavor Trends
As consumers increasingly seek out functional foods and beverages, exotic and comforting flavors are both enticing and sought out in today’s beverage market. K.C. Kuder, marketing communications specialist, and Alex Massumoto, marketing associate at Synergy Flavors, talk with Beverage Industry about the consumer trends currently innovating beverage product development.