Nearly half of consumers say it’s most important for them to have natural vanilla flavor on the label when buying sweet treats, but when it comes to taste, 46% prefer pure vanilla extract, according to a new survey conducted by Synergy Flavors.

What’s more, 93% of consumers also say they are willing to pay more for pure vanilla extract on the label. 

 At Synergy, we combine state-of-the-art technology with traditional artistry to provide the finest vanilla solutions. We have worked with our suppliers for decades to set high-quality standards and expectations for the lifecycle of the vanilla beans we purchase. 

Contact us to gain further insights into consumer preferences for vanilla in sweet treats or to schedule a tasting session.  

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