Flavored salt brings a new depth of flavor, transforming a simple dish into something extraordinary. Consumers are experimenting with flavored salts to enhance the taste and nutritional value of their food, but also to add a layer of creativity and sophistication to their culinary experience.

Conversations remain consistent across social media platforms about flavored or specialty salts, with most emphasizing a health-conscious approach to seasoning and preferring flavorful alternatives to conventional table salt. “Bought specialty salt last year and now can’t look back! They’re like sprinkles for grown-ups,” @Elisa_Mala said on Twitter.

Specialty salts have captured the attention of curious and creative consumers looking to explore various flavor combinations like smoked, truffle-infused or citrus-infused varieties. On social media, SaltWorks’ posts that its fan favorites include Habanero Heat and Thai Ginger Fusion flavored salts. On Pinterest, a user shared a bacon salt recipe that blends bacon and bourbon, adding elevated flavor to anything from ground beef and steak to chicken and seafood.

Other popular flavor combination mentions on social media platforms include:

 

Flavored salts are being used across different categories. More than 50% of social media mentions regarding specialty salt reference baked foods, followed by 21% in meat. They can also be used in various cooking techniques, from seasoning to finishing touches, enhancing both sweet and savory dishes.

Contact us for more information on flavored salts and to connect with our savory flavor experts to learn how we can help elevate your flavor to meet consumer taste and trend demands.

insights